Why BOND thru COLOUR? Someone asked me this when I was conceptualising my business identity and designing the website.
The evolution of the name was a natural one. It was important for my new business name to represent what I do, who I am and where I’ve come from. In short the name implies a partnership; my partnership with my client, the relationship I have with colour and how I marry the two. The collaborative process is essential in my business, whether it be with fellow creatives or my client/s. The flow of the collaborative process helps craft an inspiring outcome.
So what do I do? What is a Chromologist? Besides being an awesome word, it basically means a specialist in colour! My love and knowledge of colour goes far deeper than what’s on trend and/or works in a space; it is the meanings that colour holds for each of us and the emotions that they make us feel; it is the how you combine colours into a harmonious palette; it is how texture, light and the environment affect and impact your colour in a space and a design. Colour is intertwined in all aspects of design and our lives. Whether you believe in colour psychology or not there is no doubt colour affects us one way or another. It influences our well-being, our emotional state, how we feel about ourselves and our surroundings and how we interact with a space. The colours that we choose can and should be telling of who we are as independent individuals and/or how we want to be seen or portrayed, as an individual or business, in the world. Not only is colour scientifically viewed differently through the eye of the beholder but each individual reacts differently to it. As Newton believed; in simple terms, colour is a human perception that is not absolute. It is my passion to unpack this notion; and my desire to merge my knowledge of colour and the industry with my client’s needs and preference. In fact this is key to my service and is ultimately the essence of my offerings.
If you’d like to read a little more about my journey Living in Colour click here.
Yours in Colour